It’s the big thing in blogging right now. Give away something free to lure readers into subscribing to your blog. The big bloggers say it works so who are you to argue. What should you give away? A dinner for two? A Kitchen Aid blender? A holiday in Monte Carlo? No, that’s really over the top. A simple e-book will do the job. But you had better make it a super-duper one that no one can resist or it will be time poorly spent.
Anyway, let’s take it for granted that you have put together this little gem, and now what do you do with it to make sure your new subscribers receive it?
I am going to make another assumption – that you don’t yet have enough subscribers to warrant paying for MailChimp or another newsletter delivery service. Once you pay, you can get an autoresponder in on the game and that will send it automatically. But until then, you will have a little manual work on your hands. Let’s get to it.
Your very own semi-automatic responder
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- Make sure your e-book is in PDF form.
- Upload your PDF to your Media Library, just as you would for a photo.
- In your media library, click on the actual image you have just uploaded or click on edit.
- Look over to the right and you will see File URL. Copy that and paste it onto a word document so you don’t lose it.
- Now, every time you get notified by MailChimp of a new subscriber, you send them an email containing that link.[/list]
What sort of email do I send?
You can send anything you like but start it with a generic “Hi” in case there was no name entered when the reader subscribed. If you have the name, then do pop that in after the Hi.
The following is the email I sent from my food blog, Strands of My Life, before I had to pay MailChimp and had access to an autoresponder.
Thanks so much for subscribing to my blog. I am excited to have you on-board. As you have probably read, my blog is about my food journey to find digestive health. I have tried various different diets and I have finally been lucky enough to find a solution in the low FODMAP diet, which has made an amazing difference to my life. Sometimes I think I could walk on air.
My blog now features recipes and articles on the low FODMAP diet. I love hearing about other people’s journeys, so feel free to share your story with me, either by email or in the comments.
I have just published my second cookbook, called Low FODMAP Menus for irritable Bowel Syndrome and I would like you to have an 8-recipe sample from it as a welcome gift to my blog.
Please click on this link to download the PDF of your gift: (The link went here.)
Take advantage of the canned response system in Outlook (see Here) or Google Mail (see Here) by inserting the email into the system and then it takes literally a few seconds to send an email to each subscriber which I am sure you can handle. However, if you are getting 50 new daily subscribers through your optin form which says they will get a free e-book, then you have an issue. But I am pretty sure that will not be the case, no matter how fantastic your giveaway is. I would suggest though that you don’t attach this offer to a popup optin because they collect way more subscribers than a static one on your sidebar or beneath a post. Keep the giveaway for the static one until you can afford an autoresponder.